POSITION SUMMARY

The Digital Marketing Lead manages and executes full scope of eDubbuy’s digital marketing mix and programs in order to drive traffic, acquire new customers and grow sales on eDubbuy.com and Vahedna.com. Primary responsibilities include digital agency management, campaign management and implementation, and reporting. The position works closely with  IT.

IDEAL CANDIDATE

Education and Experience Requirements

• Bachelor’s degree required in relevant field (Marketing, Business)
• 3-5 years of MEA experience with Digital or Online Marketing and Web Analytics
• 2+ years managing digital vendors/agencies including ROI, budget and planning
• Experience analyzing digital performance metrics (e.g. conversion rate, click-thru rate)
• Knowledge of Email Marketing Programs and Email Service Providers (ESPs) preferred
• Knowledge of consumer behavior and how to apply in the realm of digital marketing
• Knoweldge of the affiliate space and how to execute an affiliate marketing strategy

Technical Skills and Experience

• Proficiency with SEO, SEM, paid search, Google AdWords
• Proficiency with attribution-based tracking, custom UTM tags and metrics
• Proficient with Google Analytics
• Experience of Social Media (Facebook, Instagram, Twitter, etc.) advertising landscape
• Proficient with MS Office (Word, Excel, Powerpoint and Outlook)
• Optional: Knowledge of Amazon’s marketing tools
• Optional: Knowledge of industry-leading email tools such as Bronto, SFMC, etc.

Key Competencies

• Consumer-focused with desire to create positive customer experience via digital marketing; ability to understand from consumer’s perspective
• Initiative, proactive, self-directed
• Results-driven, goal-oriented
• Ability to manage and prioritize against aggressive deadlines; attention to detail and accuracy for project execution
• Analytical and creative skills
• Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company
• Team-oriented and collaborative
• Effective communicator verbally and in writing, with customers and colleagues; articulate verbally and in writing
• Effective time management, planning and prioritizing skills
• Effective interpersonal skills
• Problem solving, critical thinking
• Organized, detail-oriented